# AdsBot-Google

Operator: Google
Purpose: Ad review
Reviewed: 2026-09-14
HTTP identifier: AdsBot-Google
robots.txt token: AdsBot-Google

## What is AdsBot-Google?

Checks web page quality for Google Ads.

## How to identify it

Look for the AdsBot-Google identifier in a request’s User-Agent. This is a name match, not identity verification. Version strings may change.

## How to check identity

Use Google’s published IP ranges for this crawler class and its forward-confirmed reverse DNS procedure.

## Access and robots.txt

Google documents named robots.txt rules for this client; the wildcard * group may be ignored. Review the product-specific rule before blocking.

Optional full-site opt-out; merge with existing rules only if intended. Not a security control.

```text
User-agent: AdsBot-Google
Disallow: /
```

## What it means in your analytics

Ad-review traffic can explain requests to campaign landing pages.

## Useful measures

Landing-page responses; Redirect chains; Failed checks.

## What to check next

Inspect the advertised final URL and any redirect that could prevent ad review.

## Sources

- [developers.google.com](https://developers.google.com/crawling/docs/crawlers-fetchers/google-special-case-crawlers)

Operator facts are source-backed; interpretation and actions are Apostl guidance.

## Related profiles

- [Googlebot](https://apostl.dev/bots/googlebot)
- [Google-Extended](https://apostl.dev/bots/google-extended)
- [Googlebot-Image](https://apostl.dev/bots/googlebot-image)

[Start measuring agent traffic](https://apostl.dev/start/agent-analytics)